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连州水晶梨首搭“湾区地铁”，走进五城预告夏日甜蜜
  来源：日照市某某过滤器制造客服中心  更新时间：2024-09-22 17:29:53

连州水晶梨首搭“湾区地铁”，湾区地铁走进五城预告夏日甜蜜_南方+_南方plus

“看到广告，就知道水晶梨准备上市了。甜蜜”在广东城际东莞西平西站，湾区地铁憨态可掬的连州梨首连州水晶梨卡通形象引起了陈先生的关注，不少过往乘客也在站内拍照“打卡”。水晶5月26日，搭走广东城际四线贯通运营，进城连州水晶梨作为连州特色农产品代表登陆湾区五城，预告预告今年夏季的夏日独特甜蜜。

清远连州是“中国水晶梨之乡”、国家级水晶梨标准化示范县，是水晶梨在广东的主产地。2023年，连州水晶梨产量7万吨，产值12亿元，增长20%，晶莹光亮、果肉洁白、清甜多汁的连州水晶梨具有清心、润肺、降火、生津、滋肾、补阴功效。

近年来，连州聚焦“提质-营销-保供”三个关键点，助力水晶梨走俏水果市场，促进农民增收致富。为了让连州水晶梨的品牌故事走出粤北山区，连州强化文化赋能，在2023年水晶梨上市之际，联合广州文化标签及岭南文化打卡地东山口打造“沉浸式”品牌宣传长廊，打造了憨态可掬的水晶梨IP宝宝形象。此外，连州借力官媒宣发扩大水晶梨品牌影响力，其中CCTV-7连续31天播放连州水晶梨宣传广告，有效提高连州水晶梨知晓度。

“在今年水晶梨上市前夕，我们选择在广东城际投放水晶梨的广告，就是想打好2024年水晶梨营销‘第一枪’，欢迎大家来连州吃梨。”连州市相关负责人说。

【记者】梁煜

【来源】南方农村报


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